Saturday, April 24, 2010

Pillow Tops- Removable CustomFits

One of the most unique things that Pure LatexBLISS does is build removable pillow top accessories. Let me tell you a brief history of how we got there and why we like the design.

From a history perspective, pillow tops, as the industry knows them, have been around since the 1970’s. Many pillow top designs have had durability issues because mattress manufacturers are putting softer and lower ILD foams and fibers on the top or the sleeping surface of the mattress. It feels good in the showroom, but isn’t durable over time. What once felt supportive underneath and soft on top, turns to a flattened-out top or a top that sags that turns out to sleep too firm. With out expensive (high density--- 1.8 or greater) foams or natural latex and only a minimal amount of fiber, a pillow top can be a body impression waiting to happen.

When we looked at designing Pure LatexBLISS pillow tops, we found a design in Europe that we really like from several well-established brands. These brands had removable pillow top as accessories rather than pillow top mattresses. The feel of the mattress was incredibly unique, but we liked the benefits of this design for several reasons.

First, it allows a consumer to customize any mattress we build to their particular liking. We make 2 and 3 inch CustomFits. If a customer likes a mattress extremely supportive with a minimum of pressure relief, most of our mattresses could be purchased without a CustomFit removable pillow top and fit that bill. If a consumer likes it a bit plusher, a 2 inch CustomFit is ideal. If they like it ultra-plush feeling, a 3 inch CustomFit may be perfect. Of course, if a husband likes it one comfort level and their wife likes it another, it is possible to do both by buying a CustomFit for each side of the mattress. We sell many TXL CustomFits for King size beds.

Second, the CustomFit can be changed out over time if your preferences change. Your Pure LatexBLISS mattress is guaranteed for twenty years. If your body changes in ten years, you are able to change your mattress without replacing your bed.

Lastly, and important to note, CustomFit Removable Pillow Tops add additional pressure relief but don’t add a significant amount of support to a mattress. When adding a CustomFit, don’t expect it to give you more support, expect it to give you additional pressure relief making the bed feel softer.

1 comment:

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