Our Business Model

Pure LatexBLISS, LLC was founded by Kurt Ling and Joe Hunt and two other friends. Collectively their team of four has over 60 years of experience in the bedding industry, mostly at Simmons Beautyrest. They gathered and started the company because they all consider themselves “fans of latex.” Kurt remembers his parent’s first mattress as a Latex mattress and spent five years thinking about how to create a latex brand. Kurt is a dreamer. Joe cracked the code on how to use latex in a mattress. The Pure LatexBLISS mattress design is simple and that is its elegance. What makes it healthy and what makes it feel like no other mattress is the fact that the top of the mattress isn’t quilted with fiber and doesn’t use foam in the upholstery layer. Joe is the operations guy.

The Pure LatexBLISS model is unique. It is an exercise in “opposite thinking.“ Kurt credits a friend, Chic Thompson (www.whatagreatidea.com), for the creative thought process that established many of the principles of the company.

Fundamentally, Pure LatexBLISS is set up exactly the opposite of the rest of the mattress industry. The best example may be of how a mattress is made.

Most of the industry uses a combination of inexpensive components (Fiber, foam, light weight fabric) to make a mattress. Pure LatexBLISS uses only the most expensive component and heaviest weight fabric available.

Most of the industry takes up to two hours and dozens, if not hundreds, of people to assemble a single mattress. Pure LatexBLISS uses two people at a time and five to ten minutes to build a mattress.

Most of the industry uses expensive equipment including quilting machines, conveyor systems, and tape edge machines to build a single mattress. Pure LatexBLISS uses a table.

Most of the industry builds pillow top mattresses. Most of them aren’t technically pillow tops anymore even though they look like they are because of the cording on the border of the mattress. Pure LatexBLISS makes removable pillows top accessories for any mattress that are the real deal.

Aside from plant operations, here are other examples.

If you have a question, Pure LatexBLISS will answer it. Our customer service department is staffed seven days a week. We want to help you.

Our marketing is word of mouth. Not television ads, info-mercials or sale ads in your paper.

Our retail sales associate training is on twitter and YouTube, not full time sales reps hired to service accounts.

We don’t have a large office with many meeting rooms and a boardroom that overlooks a lake. Our overhead is low so we can use the finest ingredients in the world to build beds that are 30-40% lower than other brands that use similar materials. You are likely to buy our beds for the same price that you buy other brands memory foam and poly beds or latex and poly beds.