Which Latex in Which Brand?

We thought we would put all mattress brands on one sheet of paper and which type of Latex they use.

Effective June 2010


Comfort Solutions/ King Koil: Talalay Latex

Englander- Dunlop Latex

International Bedding- Talalay Latex

Jamison- Talalay Latex

Natura- Both Dunlop Latex and Talalay Latex

Organicpedic- Talalay Latex

Restonic- Varies by Region in US. Some factories use Dunlop, some factories use Talalay.

Sealy- Dunlop Latex

Select Comfort- No Latex

Serta- Talalay Latex

Simmons- Dunlop Latex

Spring Air- Dunlop Latex

Tempurpedic- Dunlop Latex

New Bed Smell

Like a new car, a new Pure LatexBLISS mattress will come with a “new bed” smell. That is completely normal. Let us give you some information about how long you can expect that to last, what it is and why it happens.

The new bed smell is Natural Latex Rubber. The fact that your nose is inches from a new mattress certainly makes understanding what you are breathing in important. Of course, the quicker your new mattress airs out, the sooner the “new bed” smell goes away.

During the manufacturing process, they actually add a hint of vanilla that you may smell as well. Be assured a new mattress does not smell like rubber tires for your car, is not as intense and will definitely go away quicker.

Most people will smell the rubber in their new mattress for about two weeks. More sensitive noses may smell it up to four to six weeks. The quickest way to have the “new bed” smell go away is to let the mattress air out. That means leaving your bed linens off the top of the mattress during the day. Again, what your bed needs is air and time.

The smell from natural Latex Rubber is completely non-toxic. We use latex-glue between the layers in your mattress, which is also non-toxic. Follows is the make up of what is in the rubber in your mattress;

Non-Toxic Chemicals in Latex;
6 non-toxic chemicals (acrylate resins, diphenyl diisocyanate, Phenol-melamine resins, Phenol-urea, Polyvinyl acetate and waxes styrene- butadiene copolymer)

Natural Materials in Latex;
3 natural materials (fats, hevea brasiliensis milk, and water.)


As a point of reference, if you were sleeping on a new foam or spring and foam mattress, there could be:

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In Traditional Bedding Glues (Adhesive) :

Toxic Chemicals in Poly/ Memory Foam Glue:
48 toxic chemicals (see article on “Chemicals in A Mattress” on www.blissipedia.com)

Non Toxic Chemical in Poly/Memory Foam Glue:
1 non toxic chemical (diphenyl diisocyanate,)

Natural Material in Poly/Memory Foam Glue:
1 natural material (water.)
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Poly Foam or Memory Foam

Toxic Chemicals in Poly/ Memory Foam Beds:
7 toxic chemicals (1,1,1,2 Tetrachoroethane, acetone, and dimethylformamide, Methyl benzene, Methylene dianiline, toluene-neoprene and Vinilideine chloride,)

Non Toxic Chemicals in Poly/Memory Foam Beds:
1 non-toxic chemical (diphenyl diisocyanate,)

Natural Material in Poly/Memory Foam Beds:
1 natural material (water.)

Latex: Bouncy or Buoyant?

Old school: Land line.
New school: Cell Phone.

Old school: Snail Mail.
New school: Email/Text.

Old school: Latex is bouncy
New school: Latex is buoyant

One of the greatest lessons we learned when we introduced Pure LatexBLISS in Europe was that we redefined the “feel” of Latex overnight.

Before we introduced Pure LatexBLISS, if you asked anyone, anywhere in the world what latex “felt” like compared to other foam beds, they would tell you three things,
1. Latex was the most expensive material in a mattress
2. Latex was a natural material instead of a petro-chemical
3. Latex was a “bouncy” feel

All of these things were true because of the way Latex beds have been built and what they were built with.

For over fifty years, most Latex Beds were made to provide great support but did not add pressure relief layers on top of that. Literally, the mattresses were 6-8” high and had little or no pressure relief layers on top. A Latex bed with only a support layer tends to be quite bouncy.

For over fifty years, many Latex Beds were made with Dunlop process Latex which is firm by it’s very nature. The “line” process is not conducive to making pressure relief levels of Latex. Dunlop process Latex tends to be quite bouncy.

For over fifty years, even Talalay Latex Beds were made with constructions that used only firm ILDs of Latex and a limited number of layers in the design. Using firm ILDs and one or two layers in the mattress design tends to be a quite bouncy feel.

For over fifty years, practically every Latex Bed available anywhere in the world was built with a quilted panel on top of the mattress hiding the true experience of Latex. If a Latex bed has a quilted top panel, it tends to feel quite “bouncy.”

Introduce Pure LatexBLISS. Bouncy is Gone. Buoyant is in.

We build a support layer and a pressure relief layer into all beds. The pressure relief layer is important to your body and your sleep, but it also makes the bed more comfortable. We use Natural Talalay Latex Rubber in every bed with the exception of one (Peace). We use multiple layers of Latex with different ILDs in every model and we never quilt the top of mattress because it takes away an amazing latex feel and is not as healthy for you to sleep on.

The result: When we ask customers and retail sales associates what our beds feel like, these are the words they use:

Buoyant
Suspended
Floating

A whole new Latex World.

The ONE THING to Demonstrate

If you tell me you have one minute to learn everything about what our bed is about and what makes us different. I am only going to do ONE demonstration with you.

I am going to ask that you lay down on the best Pure LatexBLISS bed you have on your back and feel the support. And then I am going to ask you to roll over to your side and pay special attention to the pressure in your shoulders and hips. Most people will agree that you will feel none. That is unlike any other mattress in the industry. I am then going to ask you to lie on any other bed on your floor and do the same thing. Notice the pressure in your shoulders and hips.

That’s it. Time is up.

Do you get it?

Two simple things; Uplifting support, even from a mattress that seems plush. And, bottomless pressure relief for your shoulders and hips. Pressure relief is critical to your sleep. It keeps blood flowing to your extremities, which keeps you from tossing and turning through the night diminishing the quality of sleep even if you don’t wake up during it.

Why is there foam on the bottom of a Latex Bed?

This is a great question. The answer is simple and it has to do with manufacturing the mattress.

Imagine a 200-pound sneaker that was six feet wide and six feet long. Now imagine moving that around from left to right or forwards and backwards on your dining room table. That would seem difficult right? Why? Because rubber naturally has a gripping surface. That is why they use it to grip in many applications; Tires, Sneaker soles, crutch and cane tips.

Rubber is an amazing high quality material that is not only heavy but also very difficult to move. When we build a bed, we have to move it a lot. To make it moveable, we added one inch of poly to the bottom of all of our constructions. Simply put, you can slide poly around with rubber on top of it, but you can’t move rubber by itself easily.

There is one more reason, the fire retardant cover adheres better to the poly on the bottom of the bed than it would latex.

Beautiful Model Photography

Nutrition Model Photography

Nature Model Photography

Pamper Model Photography

Vitality Model Photography

Balance Model Photography

Harmony Model Photography

Peace Model Photography

Latex Light Collection

Latex Collection

Couture Collection

The Difference Between One Bed and Another

Most consumers want to know what the difference is between one mattress in our line and another.

This is the simplest way we know how to answer that question---

All of our Natural Talalay Latex Rubber beds use the same material and is built with the same overall design. They are all healthy for you and will likely last the same amount of time because they are made of the same thing.

The single difference is this:

When you buy a bed with more Natural Talalay Latex Rubber, it will give you more “uplifting support” and at the same time give you more “bottomless pressure relief.” More inches equals more benefit. It is that simple. When you buy a bed with less Natural Talalay Latex Rubber, you will get less pressure relief and support. That makes sense.

What else? Aside from a different feel from bed to bed, that is the answer. Simple. Easy to understand.

Everything on One Page

Everything Bliss on a Page

Here are FIVE points that tells you everything you need to know about Pure LatexBLISS

1. It offers “bottomless” pressure relief for your body. Whether you are on your back or side, you will have less pressure on more inches of Talalay Latex. Did you know when you lay on your side, your shoulders and hips have 7 times more pressure on them than when you lay on your back? Pressure relief is important to your muscles and it keeps the blood flowing to your extremities so you don’t have numb fingers, hands and arms. But more importantly, your body responds to pressure by moving during the night which will likely lessen the quality of your sleep.

2. It offers “uplifting” support for your body. Your body needs support. It needs it for ideal body alignment and ideal spinal alignment. The benefit of good support is good posture. We love the phrase, better posture at night equals better posture during the day. Talalay Latex Support Cores offer an effect that is not found with coil beds, poly core beds or memory foam beds. Latex is uplifting and it is also pressure relieving. All other materials in a mattress are either one or the other, but not both. Most people think they need a firm bed, but that is only partially true. They need a bed with strong support, but they also need a bed that offers pressure relief on top of that. Firm on the bottom and soft on top is probably a more ideal formula. All of our beds are designed with that in mind.

3. It offers a “resilient” natural rubber construction. Most people want a mattress to last a long time. It is a big investment. Simply put, you can buy an $800 mattress three times over 20 years or you can buy one $2000 mattress and have it last 20 years. Natural Latex Rubber is incredibly resilient. And it is practically the only thing in our mattress. The easiest way to understand that Latex lasts longer is to understand that latex is a rubber not a poly foam. Rubber is more resilient. It’s the nature of the material.

4. It is Healthy By Design.

a. It is naturally breathable so it dissipates body heat
b. It is naturally mold and mildew proof so it may help your sneezing and wheezing
c. It is naturally dust mite resistant if you have asthma
d. It is naturally antibacterial and antifungal
e. It is naturally hypoallergenic so it doesn’t off gas
f. It is naturally motion isolating so you will feel less of your partners movement

5. It is a Pure Design. Because we don’t quilt the top of the mattress, don’t use fiber in the top of the mattress, and don’t use foam in the top of the mattress, consumers get all the healthy benefits of latex. There are many beds that have an inch or two or three of latex in them, but the consumer sleeping on top will never get any of the benefits of latex because there is a layer put over the top of it that dilutes or takes away all of the healthy qualities of the latex.

Latex Allergies

It is common for people to ask about latex allergies when they are considering a latex bed. My experience is that people that have a diagnosed latex allergy are easy to talk to about latex beds because they know a lot about the condition.

There are two approaches; we have found that overwhelmingly the first of these two is better.

Latex allergies are topical allergies. That means when your skin comes into direct contact with latex, it is irritated. Many people that are allergic to latex learn that they are allergic when they used a latex band-aid or someone used latex gloves during a medical examination directly on their skin. Of course, in a bed, consumers don’t come into direct contact with the latex. Consumers are removed from the latex because of the layers of material between them and the latex. For most people that means this:

They have a fitted sheet on the top of their mattress.
There is a mattress protector under that.
There is a 400+ gram weight mattress cover, which consists of three layers of fabric under that on every Pure LatexBLISS bed.
There is a fire retardant layer under that on every Pure LatexBLISS bed.
The natural latex rubber is under that.

The other way to talk about it is this.

Many times, consumers are allergic to the proteins in latex. Natural Talalay Latex Rubber is rinsed five times in the manufacturing process. Dunlop Process Latex is rinsed one time. Here is the problem in using this as an explanation; whether the latex is washed out once or five times, how do you guarantee a consumer that ALL of the proteins were washed out in either process. It certainly makes sense that five times is better than one, but lingering in a consumer’s mind is always whether everything is gone.

Fabric Weight and Content

Pure LatexBLISS uses 450-480 Gram Weight fabric on their beds. It is the heaviest gram weight, highest quality and most expensive fabric used across an entire line in the industry.

The fabric is made from the following:

43-46% Viscose (depending on the mattress model) which is 50% Natural. Viscose is made from viscous organic liquid. It is manufactured by dissolving pulp from wood, hemp or cotton fibers. Most would say that the cover is 21-23% Natural if you were comparing it to other fabrics. The Viscose is what makes the fabric so incredibly soft to the touch.

1-2% Spandex or Elastan (depending on mattress model.) The Spandex is what gives the fabric the ability to stretch so amazingly.

52-56% Polyester

Latex is a Rubber, Not a Foam

What makes Latex such a unique material is that it is a technically a rubber, not a foam. In fact, when Latex Beds were a significant share of the market they had brands that you would recognize only because they are names of rubber tires today. Goodyear, for example. Pirelli Latex Mattresses were common in Europe until recently.

As history goes, the very first use of rubber was to make Latex in 1600BC. Of course, it didn’t make it to bedding until the 1920s.

Many of the benefits of Latex are a result of the fact that it is simply rubber. Durability being most significant and better than foam. Think of products you know that are made from rubber. How different would they be if they were made from foam. How resilient would tires be if they were made out of foam? How resilient would your sneaker tread be if they were made out of foam? How resilient would a racket ball be if they were made out of foam?

Technically, here is what makes rubber different than foam.

Rubber materials share elastic behaviors not found in polyurethane foam.

Rubber are polymers having unique properties of elongation and elastic recovery after vulcanization. The key is thermosetting.

Rubber material, unlike poly, has the ability to be stretched significantly without breaking and to retract to its original shape and size. This unique stretching behavior of rubber has everything to do with the MOLECULES and the BONDS that make it up. When stretched, these bonds UNCOIL. When the strain is relieved, they RECOIL. This gives rubber ELASTIC qualities which makes it resilient. When vulcanized, natural rubber double bonds become single bonds and are FLEXIBLE and COIL AROUND each other. Natural Latex Rubber has a stereoregular configuration-molecules repeat to form the chain- which is why it has HIGH STRENGTH upon elongation